Google AdWords’ Chinese Menu
Google expanded its AdWords paid search listings this week by unveiling a Chinese language interface and new payment options. Chinese-speaking advertisers can now buy and manage their AdWords campaigns...
View ArticleCross-Media Consumers Emotionally Attached to Sites
If you love your New York Times, you’re likely to love NYTimes.com too, a new Online Publishers Association (OPA) study finds. The research, conducted by Frank N. Magid Associates, looked at the...
View ArticleGoogle Boasts of Biggest Index
Search giant Google fired a shot across competitors’ bows Tuesday by boasting of a 6-billion-item index, featuring more Web pages, images, and book-related information. Google’s “ours is bigger” boast...
View ArticleStudy: 19% of Opt-In E-Mail is Blocked
The false positive problem is growing, with 18.7 percent of opt-in e-mail now blocked by major ISPs, according to a study by Return Path. The e-mail deliverability company analyzed 30,000 campaigns...
View ArticleYahoo! to Acquire Kelkoo for $579M
Portal giant Yahoo! is shelling out $579 million in cash to buy European comparison shopping site Kelkoo and establish a firmer foothold in the region. Kelkoo has operations in nine countries, works...
View ArticleAmazon Adds Search to E-Commerce
Amazon.com’s A9 division is beta testing its own search portal at A9.com, a move that places a new player in the search game and begins to explore the boundaries of personalization. The site, and its...
View ArticleMicrosoft Anti-Spam Proposal in Merger Talks
Microsoft is in talks to merge its e-mail authentication scheme, Caller ID for E-Mail, with another plan, SPF, which stands for sender policy framework, ClickZ News has learned. Both standards are...
View ArticleMarketing Drives Strong Second Quarter for Yahoo!
Yahoo! posted a profit of $112.5 million in the second quarter of 2004, on strength in both its search and its brand advertising businesses. The company saw overall revenues come in at $832 million,...
View ArticleYahoo!, Ask Jeeves Bow Local Search Tools
Two major search providers have rolled out new local search offerings. Yahoo! bowed a beta test of its local search platform, and Ask Jeeves debuted a partnership with Citysearch to provide local...
View ArticleAmerica Online Acquires Mailblocks
America Online has acquired anti-spam Web-based e-mail company Mailblocks, in a deal that will bring challenge/response technology to the giant ISP. Financial terms of the acquisition weren’t...
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